Vol 121 Issue 4 2008-03-24 Article 19644 from section "Features"

Chief Digital Media Officer Briefly Touches on Sun's Role

The Blu-ray vs. HD DVD format battle officially ended February 19
when Toshiba declared it would no longer make or market HD DVD
players and recorders. Sun's Chief Digital Media Officer for the
Client Software Group Bill Sheppard says the win was not only about
vendor support, where the majority of the consumer electronics and
movie industries were backing Blu-ray, but also technical

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