Vol 118 Issue 2 2007-12-10 Article 19061 from section "Features"

Company Develops Strategy for Addressing Exponential Demand

The Red Shift, best known in the field of astronomy as the measure of
an expanding universe, has been adopted by Sun as a measure of growth
in IT. Mike Douglas, Sun VP for global field marketing, explained,
"...growth in IT is less from computing and more from social
networking." To accommodate this evolving market, Sun has applied the
red shift.

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