Here's a story from The Register about the Java Store. There's some good questions raised and interesting guessing by the reporter. The important part is that there will be an alternative to the Apple App Store. Thank G*d!
What's in store for Java ME?
Here's a quote: Java Store is the planned front- end to the Java warehouse, a repository where Sun hopes it can convince some six million Java developers to post applications. Sun wants partners, such as telcos, to then customize their own Java store fronts to the warehouse. Verizon in June announced it will also roll- out its own store for mobile apps built using Java. Let's see Apple also allow telcos and carriers to customize their own App Store... Ain't gonna happen.