Embracing Social Communities: A CIO's Crib Sheet
I recently had the opportunity to chat with [URL="http://www.sun.com/aboutsun/media/ceo/bio.jsp?name=Robert%20Worrall"]Bob Worrall[/URL], Sun's Chief Information Officer, and my all time favorite marketing goddess, [URL="http://mmarymary.wordpress.com/"]Mary Smaragdis[/URL], about how Sun builds community and enables collaboration via social networking tools. Have a look...
<blockquote> [B]"Social networks are everywhere ? but what do they really mean to the CIO? Our experts discuss the implications, the opportunities, and the trends.[/B]
[IMG]http://blogs.sun.com/lskrocki/resource/bob.jpe[/IMG]There’s no question that social networking has permeated our lives as CIOs — both on a personal front as we use these forums for communicating, and on a professional front as we put systems and policies in place to manage our organizations’ use of these communities. For my column this month, I’ve invited two social community experts within Sun to join me to discuss this phenomenon and what it means for CIOs. Mary Smaragdis, Director of Sun News Network and New and Social Media, manages Sun’s corporate activities in social media spaces, user-generated content spaces, and virtual worlds. Linda Skrocki, Sr. Engineering Program Manager for Sun's high-volume external-facing community web properties, is involved with running Sun’s high-volume Web properties." [B][URL="http://www.sun.com/emrkt/innercircle/newsletter/0809/sponsor.html"]Read More...[/URL][/B]