Jarvis said that while Alaska Airlines expects the ITA software to
reduce costs compared with Sabre, the real driver for the shift was
that ITA's technology will enable the airline to make its Web site
more of a revenue generator. "We plan to grow our [online] revenue to
$1 billion by 2005," said Jarvis. The airline currently earns 30% of
its $600 million in passenger revenue through its Web site.

QPX uses XML technology and a component-based architecture that
scales linearly, said Jeremy Wertheimer, ITA's founder and CEO. "It
processes and confirms availability for [trip] pricing in less than
one-tenth of a second" by running algorithms that more efficiently
analyze airfares and routing options, he said.

"This is a huge improvement in the number of itineraries we can
process," said Jarvis. When Alaska Airlines was using the
mainframe-based Sabre system, it often had to make more than 40
different data requests to produce one screen of itinerary options.
"Now we do it all with one trip to the data source," Jarvis said.


A fatal exception 0E has occurred at 0028:C000BD1D in VXD VMM(01) +
0000AD1D. The current application will be terminated.