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Deepak Chopra replaces Jerry Seinfeld in Microsoft ads

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| Microsoft has axed American comedian Jerry Seinfeld from its
| 300million-dollar ad campaign to spruce up Windows Vista's image just two
| weeks since the first ad aired, and roped in a host of celebrities, including
| author Deepak Chopra.
| Actress Eva Longoria and singer Pharrell Williams are also said to have been
| hired for the campaign.


The McDonald's of computing. Will it be Fries Ultimate Edition?


Yash Raj Films Partners with Microsoft Xbox 360 for Bachna Ae Haseeno

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| Well, Microsoft has tried out many ways to promote their current generation
| console in India. They had tied up with cricketer Yuvraj Singh and Bollywood
| actor Akshay Kumar. They even came up with an Indianised Marcus Fenix! Now
| Microsoft has partnered with Yash Raj Films for the Bollywood movie Bachna Ae
| Haseeno.



Microsoft goes for in-film placement in Bachna Ae Haseeno

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| Global multi-national technology company Microsoft Corp found an able brand
| fit in Yash Raj Films' latest flick Bachna Ae Haseeno starring Ranbir Kapoor,
| Bipasha Basu, Minissha Lamba and Deepika Padukone.
| The film's male protagonist Raj, essayed by Kapoor plays the role of
| a 'killer' – who has all it takes to make a woman to fall in love or even
| just spend a night with him.


Mammooty, don't join hands with Microsoft

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| Microsoft will be signing up Malayalam movie star Mammootty as one of the
| brand ambassadors for the Computer Literacy programme that is to be organized
| soon in Kerala, a Southern Indian State well known for its pro-free software
| policies.


Microsoft's latest marketing vehicle: NASCAR

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| Microsoft plans to sponsor a NASCAR team for the 2008 season in a bid to
| boost the profile of its offerings for small businesses.


Microsoft apparently hopes that a "Jackass" can up its hip quotient and
increase market share

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| This came to my inbox this morning from a reader who shall remain nameless. I
| found it sort of interesting.
| [...]
| Perhaps this new campaign is the opening salvo to be launched by Microsoft's
| newly hired advertising agency, Crispin Porter & Bogusky, the "it" agency of
| the moment in the advertising world. *


Feeling Dumb? Microsoft Says MSN Can Help

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| Google's informal code of conduct is 'Don't Be Evil,' a reflection of its
| commitment to not exploiting its users. But a new Microsoft ad campaign is
| sending an altogether different message: 'Don't Be Dumb.' *



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| The site is targetted to Taiwan, Hong Kong, and Korea, with an
| abrasive attempt at in your face attitude. However, one has to
| wonder if the whole thing will come off as more than a little insulting.

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