[Forrester report says] "Apple's singular focus on user experience has
resulted in some success in the enterpriseŚwithout even trying to
break into the market," ... Mac deployment in the enterprise has
climbed from 1.1 percent in October 2006 to 3.6 percent in October
2007, and by June 2008 reached 4.5 percent. That's much lower than
Apple's nearly 20 percent share of the US consumer PC retail market or
its 8 percent share of the entire US PC and server market, but
significantly higher than Apple's 3.5 percent share of all PCs and
servers sold worldwide.

...many corporations are now investigating increased use of Macs and
looking at platform diversity as a strength, not a problem.
Additionally, the enterprise platform is slowly shifting away from
Windows-based hardware and toward web-based standards that can run

[Little effort by Apple toward enterprise, but...] Businesses seem to
have grasped this advantage themselves. The Forrester report revealed
that Intel Macs climbed from from 63.2 percent to 79.9 percent of the
installed base of Macs within the enterprise in just an eight month
period from October 2007 to June 2008. [iPhone has helped, too.]

In contrast, while Microsoft has been pushing hard to get companies to
adopt Windows Vista, its growth in the enterprise has been well below
expectations. The company originally set a goal of 20 percent adoption
by the end of 2007, but Forrester's study found only 5 percent by
October 2007 and 8.8 percent by June 2008.


If the 20% of retail sales is correct, it is a remarkable figure,
especially since Macs are at the high end of the price range.
Evidently some of the move into the enterprise comes from business
people who use Macs at home and like them.

It would be logical for Apple to start working harder on the
enterprise. The time would seem ripe. I wonder if they will.