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Analyst: Microsoft cashback not game-changer

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| Microsoft's Live Search cashback plan has gotten lots of attention from
| online pundits in recent days, but what do the number-crunchers think?
| Jeffrey Lindsay, a financial analyst at Sanford Bernstein & Co., put out an
| eight-page report this morning, headlined "Microsoft's Live Search
| Cashback -- A Poke in the Eye for Google, but Not a Game Changer."
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http://blog.seattlepi.nwsource.com/m...ves/139570.asp


Days ago:

Tech stocks slump, close with broad losses

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| Microsoft shares fell 51 cents to close at $28.25 after the company said it
| ^^^^^^^^^^^^^
| would begin giving cash back to consumers who buy items using Microsoft's
| ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
| online search engines.
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http://www.marketwatch.com/news/stor...%7D&dist=msr_3
http://tinyurl.com/5v8a2w


Microsoft's new tack: Bribery as a business model

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| But truth be told, it's not the worst idea. What's the harm in giving it a
| shot? In a recession--or whatever you want to call the current economic
| malaise in the United States--consumers are open to bribes (oh, I forgot:
| rebates). So why not see if this strikes the people's fancy? But this is only
| a holding action. The reason more people use Google's search is the user
| experience. It works better, so they keep returning. Microsoft CEO Steve
| Ballmer knows this.
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http://news.cnet.com/8301-10787_3-99...=2547-1_3-0-20
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