Apple has biggest impact on world consumers: survey

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| Microsoft, the world's largest software maker was also a winner, but it
| received the dubious honor of the brand most readers wanted to argue with,
| and the one they most wanted to revamp. Voted into second place in the
| category was brand USA.

This might be the effect of the tsunami of Microsoft's latest crimes.


Microsoft Plummets, Retail Falls While Beauty Gains in CoreBrand 2007 Brand
Power Rankings

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| The annual "CoreBrand Brand Power 100" Branding Index(R) of 1,200 US
| corporations ranks Coca-Cola Company and Johnson & Johnson at #1 and #2
| respectively, unchanged since 2004. Meanwhile, Microsoft's corporate brand
| declined in stunning fashion over the past four years, falling from 11 in
| 2004 to 59 in 2007 Microsoft, a decline of 48 places! * *

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| Would you believe... that Microsoft has dropped down to #86 within the
| Fortune Best Places to Work survey? That's down from #50 in 2007 and #42 in
| 2006. Like a rock. In a bad way. And who is #1 for two years in a row? Grab
| that chair and give it a big effen toss in the air to Google! Toot! They get
| bigger and they're still #1.