Changes In Technology & The Best SEO Techniques Today
Marketing Technology
March 8, 2017

Search Engine Optimization (SEO) plays a very big role in boosting the sales and the growth of your business. However, for you to succeed in SEO and rank among the top in Search Engine Result Pages (SERPs), there are several best SEO techniques today that you need to include in your SEO strategies which are discussed below.

1. Mobile Optimization

Many people nowadays use their phones to conduct searches over the internet and this trend, therefore, requires you to ensure that your business website is mobile-friendly. This is especially important because more and more people are using their smartphones and mobile handsets to conduct searches and this trend is increasing at an increasing rate. Therefore while creating a website, ensure that your ask your web creator and designer conceptualize the SEO strategies to be mobile friendly.

2. Update or republish your blog posts

People like reading new posts and ideas and easily get bored with reading the same stuff all the time. It is, therefore, important to ensure that new posts are added to your website constantly which can be after every month or even after every three weeks.

3. Utilize the power of social media influence

Social media like Facebook, Twitter or others have very high number of users, and it is the only place where you will easily get feedback and redirect the potential clients to your website. Over 70% of the marketers are already using the social media influence to boost their SEO and get more clients. Always ensure that you have a Facebook page, LinkedIn page and a Twitter profile in your SEO strategies to be successful.

4. Use video in your website content

Video plays a very big role as well in attracting the attention of the internet browsers, and every website should include a video in their SEO strategies. Additionally, video media such as Youtube attracts a very large number of internet visitors who you can then redirect to your website as well.

This is were SEO Marketing Agency that is powered by comes in and the best 3 Reasons why You Need An SEO Specialist if you are trying to gain a web presence online then you need to learn how to rank in Google and the other major search engines. This is accomplished through search engine optimization or SEO. This refers to the ability to cater your site to the search engines needs as well as content and off-page factors to gain better rankings. Higher rankings lead to more visitors and thus more money. Substantial money is made in going this route because the visitors that land on your site are free, targeted, and initiated/choose the search for your content. This is just one reason why SEO is so powerful and why you need to implement it if you are a website owner. Below is a list of 3 reasons why you need an SEO specialist to help you build your presence in the search rankings.

Reasons You Need An SEO Specialist

Organic Search Traffic
Website Optimization
SEO That Will Not Get You Penalized

Organic Search Traffic

Organic search traffic is the most coveted type of traffic on the web. This is because it is one hundred percent free and highly targeted. The money that you make off organic search traffic is pure profit.

Website Optimization

If you are a beginner learning how to optimize your website for google can seem near impossible to get right. That is because it takes a lot of knowledge to know what to tweak and what to leave as is. An SEO specialist will be able to set these things up on your site in just a few minutes.

SEO That Will Not Get You Penalized

One of the biggest risks of performing SEO by yourself is that you run the risk of doing something that will get you penalized by the search engines. An SEO specialist can prevent this from happening.

Now all this can be intimidating to you, but not to worry you can contact an SEO Specialist like SEO Marketing agency if you are in cape Town. Now i know you are saying this is all great but i am not in Cape Town! Not to worry SEO Marketing Agency is the sister company of, which has an international reach and is able to help you with any SEO marketing needs. Now do you understand why you need an seo specialist ?

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Onion vs. Raspberry Pi vs. Arduino
Laptops & PC
January 30, 2017
Raspberry Pi vs Arduino And Added vs Onion

Raspberry Pi vs Arduino And Added vs Onion

In the Internet of Things, there are as many different devices it seems as there are Internet sites. However, out of these three, several have made the biggest impact due to their usefulness and sheer dimunition. On one hand, we have the Onion, a fresh Kickstarter graduate Linux server barely bigger than a postage stamp.

On another, we have Raspberry Pi, a veteran Linux computer known for its extensible general purpose input/output and ability to run a variety of versions of Linux at a reasonable cost. Finally, we have Arduino, which does not run a Linux system but provides extensibility to the Internet through modules called “shields” that allow it to have WiFi, Bluetooth, and any number of extensible circuits.

Onion: The Little Linux Server

Raspberry Pi vs Arduino And Added vs Onion

Visit the Onion page at and you’ll see a full site dedicated to this little marvel. A very recent graduate of Kickstarter, this fully funded project from Germany began shipping in November of 2016 and is designed specifically to be a Linux server for the Internet of Things. IoT technology is becoming more and more widespread, and as is apparent from the Onion, more and more diminutive. Their trademark picture is a photo of the Onion CPU next to a cherry, the Onion ever so slightly bigger in dimension.

Raspberry Pi vs Arduino And Added vs Onion

Unfortunately, although the Onion is very extensible, and a steal at the Kickstarter price of $5.00 plus shipping, it requires a dual-port USB dock to be of any real use. However, with that $15 piece of hardware, the world opens up. Connect to your device using either a SSH terminal such as PuTTY or an X terminal emulator such as Hummingbird and you are greeted with a familiar Linux command line. From there, you are free to update as often as new functionality comes out and extend it through the 40 GPIO ports available using a programming language of your choice.

Add a Micro SD card, and different software loads are possible as well as storage solutions. Remember that this device is a server—you can use it as a music server, connect it to a printer, develop a surveillance rig…the Onion is at your mercy. Its diminutive size means it hides anywhere, and receives its power through a Micro USB jack. The downside to the Onion is that it is geared more to the experienced Linux user as opposed to the inexperienced maker, and the console interface for command line Linux is far easier to use than anything to make this thing tick. However, despite that drawback, for raw power and low price point it is hard to beat with a complete Onion running just over $25 shipped including dock.

Raspberry Pi: For the Maker

Raspberry Pi vs Arduino And Added vs Onion

Developed for learning and designed as almost a companion animal to the later-mentioned Arduino, this device is available in several formats (A, B, B+, C) and each transition ushers in extended functionality. Tested here is the B+, with both HDMI and component video/audio breakout and extra USB ports. The Pi is designed to live in a case, but that case is noted by the fact that it has a very large hole in the top of it to accommodate extensions. By ribbon cable you can attach any one of a number of aftermarket cameras. WiFi was optional with the tested model, but a Pi-specific WiFi adapter for USB came cheaply as an option. On top of that, there are 40 GPIO ports that can be adapted to different circuits using DuPont-style connectors and a breadboard or modules that plug in to the square holes that are reminiscent of a legacy hard drive connector.

The Pi runs exclusively off of a SD or MicroSD card depending on model, but later models are said to be able to run off of a MicroSD card and run a copy of Windows 10. Used as designed with Raspbian, a specific distribution of Linux designed specifically for Raspberry Pi, you are greeted with a host of tools for programming in Python and manipulating the works of the Pi. Whether it is Linux vs Unix, raspberry pi should technically work for both. In fact, the Pi is fully compatible and is capable of programming the Arduino, although with a MicroSD power supply an external power supply for the Arduino is a necessity. For a coder who is also a maker, and is comfortable in a Linux graphical environment, this little box running as cheaply as $25 is a worthwhile investment in learning.

Arduino: For Makers

Arduino lacks the operating system of the previous two entries, but it itself is noteworthy in that it is an Internet of Things maker tool. Running on a variety of Atmel AVR microcontrollers (Arduino Duo, Arduino Uno) or a Cortex ARM microprocessor (newer models), Arduino can do whatever you ask it to within its number of inputs and outputs. Using DuPont style headers, you can plug any number of shields or devices into it, including shields made for WiFi and Bluetooth that allow it to connect to other devices. Example projects are remote rain sensors, spy cameras, and other projects including a particularly stunning 3x3x3 LED cube that can be built and run with a minimum of code using an Arduino and a readily available binary shift register chip on a breadboard. Unlike the other devices which expect you to know Linux, Arduino only expects you to know a stripped-down version of Python, which it uses to create what is known as a “sketch.” Once a sketch is loaded on the Arduino, you no longer need a computer and once you apply power your microcontroller powered project is off and running. Its extensibility goes far beyond the basic number of ports on board; there are shields that extend the ports to allow you to connect any number of components and it is also capable of serial commands over a bus allowing components like an LCD display to be driven with just a couple of wires.

For the maker just wanting to get his feet wet in the realm of coding and turn over rapid prototypes, Arduino was designed just for this purpose. For a more Linux-minded individual who wants similar capability but more extensibility, the Raspberry Pi is the animal of choice. But for pure robustness and features in the smallest, most power conscious package to date, the Onion takes the prize as the newest, greatest thing to hit the market, and it is obvious from the strong response to the Kickstarter that a strong aftermarket in Onion add-ons is soon to come.

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The Computer Mechanics of an Electric Skateboard
January 30, 2017


Skateboards have been around for quite a while now with both kids and some adults enjoying the fun and freedom they deliver. What better way than to add motors to them. There are many types of electric skateboards available these days, and many companies are developing new and innovative technologies to the same idea which is having your skateboard driven by motors. Let us look at a few innovations for the electric skateboard and what mechanisms they use.

Types of boards

Electrically driven skateboards come in various models. Some have four wheels while others have two and sometimes even one. The longboards are the more popular ones, but the newer two and one wheel versions are gaining traction.

Electric longboards

These look similar to the regular longboard, but they have an electric motor built into them. The latest ones are produced by various top brands and include in wheel motors with new technologies like generating electricity while braking. You will find many designs that are suitable for smooth surface and some that can even be used on rougher roads.

Two-wheeled boards

These are sometimes called hoverboards and have two wheels and a platform where you stand. It is controlled entirely by the body, and if you lean forward, it will start moving or backward if you want to stop. Leaning to a side will allow you to turn. There are gyroscopes in these boards that help maintain balance and give stability.


Monowheel boards

These are not for the faint hearted as they will take some getting used to. The user stands on the sides of the wheel and uses their body to move. They are rather flexible and can be maneuvered easily on.

The mechanics

All skateboards that are electrically powered require a few elements, and they include a motor or motors, a battery to power the motor, a controller and a method of braking. Let’s look at these features individually.


Many electric boards use a motor with a belt and gears to power them. These are acceptable, but the external motor is quite susceptible to damage. The latest innovation is in wheel motors that give the boards more maneuverability and control.


Electrically powered skateboards require a battery to run the motors (learn more). It is usually housed inside the boards which is hollow or sometimes underneath the board. However, having it exposed may cause damages so the models with a battery pack inside the board would work better. These electrically powered models are rechargeable.


There are some models that you switch on, and the wheels start turning. These are a little tricky to control. However, you do get electrical skateboards that come with a handheld controller that you use to accelerate or brake when required.


This is an important function in electrical skateboards. You must have a method to stop the board if you desire. Electrically powered long boards can be stopped by using the controller which the two-wheel models can be stopped by simply leaning backward.


Whatever the model you use, you must be able to maintain your balance. Some models will have inbuilt gyroscopes to help you maintain your balance and not accelerate too fast.


Skateboards have come a long way, and with technology advancing at a rapid pace, we will see new developments for electrically powered models coming out all the time. You too can now use them for both fun and as a means of transportation.

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How To Run Your Laptop Battery Efficiently
Laptops & PC
January 24, 2017

Did you know that you could increase the run time of your notebook battery by optimizing the power settings of your laptop?

Yes, optimizing the laptop power settings and some other strategies of conserving notebook battery power can add extra hours to the run time of your battery. That is because operation at maximum performance requires more power where as with optimized power settings a trade off is obtained between the performance and power consumption.

The notebooks have become thinner, smaller and lighter because of sleeker notebook battery designs. Thus this has been at the expense of large powerful long lasting batteries. This loss however is compensated by smarter power management options that accompany the present day laptops.

Here we will mention some of the strategies that can save a lot of your notebook battery power. For more cool tips and tricks get in touch with us here at!

…and NO, there’s nothing geeky about them. They are very doable and you can implement them immediately.

Power down the display

Dim the screen to the lowest level at which you feel comfortable while working. When you lower the screen resolution and colour depth the workload on the GPU decreases, thus increasing the battery run time. That jazzy background screen saver of yours is bound to consume more energy than a simple one. So try keeping a simple back ground theme.

You can change the settings by going to Start/Settings/Control Panel/Display/Settings/System/Advanced/Performance Settings/ Visual Effects.

Turn off un used devices

Turn off the unused devices as they might consume power when they are turned on even though they are not being used. For example bluetooth wireless consumes notebook battery power even when not in use. Simillarly airport wireless consumes power despite of it’s features not being used to connect to a network.

Disconnect peripherals when not in use. Eject CDs and DVDs if they are not currently being accessed. Disable the CD ROM’s auto insert notification.

Turn off extra features

Turn off or reduce the frequency of auto save features. Disable automatic formatters, spell checkers and auto recalculate features. Turn off scheduled tasks. If you use scheduled tasks to run programs or scripts, or if you schedule other tasks to occur automatically at a preset time, specify that these tasks won’t be performed when the computer is running on battery power. To reach the scheduled task options follow Start/Settings/Control Panel/Scheduled Tasks or Start/Programs/Accessories/System Tools/Scheduled Tasks.

Keep the use of tools in the notification bar to a minimum. The idea is to make minimal use of the CPU. Look at the notification area of the taskbar and close any tools (or utilities) that are unnecessary. Often, these tools are pre-installed on the computer. To make changes to the taskbar and the start menu go to Start/Settings/Control Panel/Taskbar and Start Menu.

Decrease hard drive activity

Notebook battery run time can be improved by reducing the hardware activity. Go for Defragmentation of your hard drive regularly. This optimizes the placement of data on the drive so that it could be found more quickly. It can be found at Start/Programs/Accessories/System Tools/Disk Defragmenter.

Optimize windows paging file. It’s a part of the hard drive which serves as the memory whenever the RAM is full. To optimize it go to Start/Settings/Control Panel/System/Advanced/Performance Settings/Advanced/Virtual Memory and then change and set both the initial and maximum paging file size to 1.5 times the capacity of the installed memory.

Disable start up Items

Every time Windows boots up, start up items load into memory. That causes other open applications to spill over into virtual memory and adds up to the CPU memory. The start up options can be disabled by going to Start/Programs/Startup folder. Remove the unnecessary background items.

Add memory to your notebook. You can minimize the virtual memory reliance of Windows and reduce notebook power consumption by adding memory to your mobile PC.

Configure proper power settings

Windows includes certain power schemes that were created for mobile PCs in particular.

  • The Portable/Laptop power scheme makes power usage minimum to conserve your battery, but then it adjusts to the processing needs so as not to compromise with the system speed.
  • The Max Battery power scheme minimizes the notebook battery power usage but does not adjust to your processing demand changes. So use Max Battery only when you require minimal processing power.

You can change the power schemes by going to Start/Settings/Control Panel/Power Options/Power Schemes.

Standby and hibernate modes are two important power conserving features. Each has it’s own unique situation of application.

Standby is energy conserving, because your laptop switches to a low-power state. Devices, such as the monitor and hard disks, turn off and the notebook/laptop uses less power. Standby leaves applications and files open on your desktop. Standby is perfect when you’re taking a short break. One important limitation with the standby mode is that everything stays in memory but is not saved to the hard drive.

Hibernate mode writes an image of the current work on to a special file on the hard drive, and then shuts your notebook almost completely off. It takes a bit longer than standby, since it writes to your hard drive. Hibernate also takes a bit longer to resume, since you must go through essentially the normal boot process. When you start it back up, you’ll see everything as you left it. Hibernate is the perfect mode for shutting down for the night or even the weekend.

(NOTE: Check the power save settings under the BIOS. If this is not enabled then the windows power management settings may not work properly.)

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